The quantitative research is descriptive and used by researcher to understand the effect of various promotional inputs on the consumer and at the same time marketers able to predict consumer behavior. The quantitative research tools are surveys, experiments and observations. Therefore, the advantages of using quantitative method is the researcher can do any prediction of consumer action so from the study case we can predict that the consumers not only concern about the delivery time but others factors that can be categorize as a failure to the services.
So that by having this quantitative research the researcher can know what the customer action towards their services. Other advantages are the marketers or researcher able to understand the rationality of the customer buying because as we know the consumer makes the decision after weighing alternatives. The advantages of using this method in measuring the customer satisfaction is we can know and identify the causes and isolated the effects of behavior.
Beside that we can identify the causes of behavior by manipulating causes example inputs, the marketers can influence the consumer behavior from the outcomes of the research. From the methods marketers are able to measure objective of the events. The researcher also can recognize the best way to gain an in-depth understanding of the relationship between people and products are by watching them in the process of buying and using the products.
This advantage can get by having the observational research so that the observational researchers can gain a better understanding of what the product symbolizes to consumer and greater insight between people and products that is the essence of brand loyalty. The researcher also gains the customer patterns of information processing through the observation physiological observation devices. By using this method it can benefits firm in terms of more profitable to keep good customer than constantly attract or develop new customers to replace the one who leave. Highly satisfied customers spread positive word of mouth and it effect become a walking, talking, advertisement for a firm and also can lower cost of attracting customers.
The advantages of using this quantitative measuring are sometimes the researcher can’t avoid his self and emotional feelings to get involved in the problems because the observation or research must free from the researcher view. Other disadvantages are the researcher will get the inaccurate data or information from respondent, it’s because sometimes the respondents doesn’t want to answer the questionnaire honestly.
So that by having this quantitative research the researcher can know what the customer action towards their services. Other advantages are the marketers or researcher able to understand the rationality of the customer buying because as we know the consumer makes the decision after weighing alternatives. The advantages of using this method in measuring the customer satisfaction is we can know and identify the causes and isolated the effects of behavior.
Beside that we can identify the causes of behavior by manipulating causes example inputs, the marketers can influence the consumer behavior from the outcomes of the research. From the methods marketers are able to measure objective of the events. The researcher also can recognize the best way to gain an in-depth understanding of the relationship between people and products are by watching them in the process of buying and using the products.
This advantage can get by having the observational research so that the observational researchers can gain a better understanding of what the product symbolizes to consumer and greater insight between people and products that is the essence of brand loyalty. The researcher also gains the customer patterns of information processing through the observation physiological observation devices. By using this method it can benefits firm in terms of more profitable to keep good customer than constantly attract or develop new customers to replace the one who leave. Highly satisfied customers spread positive word of mouth and it effect become a walking, talking, advertisement for a firm and also can lower cost of attracting customers.
The advantages of using this quantitative measuring are sometimes the researcher can’t avoid his self and emotional feelings to get involved in the problems because the observation or research must free from the researcher view. Other disadvantages are the researcher will get the inaccurate data or information from respondent, it’s because sometimes the respondents doesn’t want to answer the questionnaire honestly.
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