Consumer markets:
1. More basic interaction.
2. Less proactive
3. Give several an information about the products.
4. Not owning any of products in a product lines
Business to business markets:
1. More complex and different level of interaction.
2. More proactive for maintaining relationship with the customers.
3. Involve in product development for meet the needs of customers.
4. React as persuader or motivator and give some solution in product offering.
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